The field guide

Small errors.
Practical fixes.

Understand the findings before changing your catalog.

Find duplicate IDs before you submit a product feed

A product ID should identify one offer consistently. Reusing it for another row makes an export ambiguous.

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Check price formatting in a Google Shopping feed

A feed price combines a numeric amount with a currency code. A readable store price is not always a correctly formatted feed value.

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Check a GTIN without inventing a product identifier

A GTIN is assigned to a product. Its check digit helps detect typing errors; it does not prove that the number belongs to the item you sell.

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